Small to Medium Business Risk posed by Customers and Suppliers

Understanding Business Risks

Small to medium businesses face risks every day that can disrupt operations, reduce revenue, or increase expenses. If unmanaged, these risks could be severe enough to cause business failure. While most business managers understand the importance of insurance for life and property, many other risks often go unnoticed or unaddressed.

Every business is vulnerable to potential losses from unmanaged risks. Effective risk management helps reduce the likelihood of such events occurring and minimizes their impact if they do. Additionally, sound risk management plays a crucial role in protecting business wealth.

The Importance of Risk Management

Risk management begins with identifying potential threats and implementing strategies to mitigate them. Proper risk management can lead to several benefits, including:

  • Lower insurance premiums
  • Reduced likelihood of legal action against the business
  • Minimized losses of cash, stock, or other assets
  • Less business downtime

This guide outlines key risks businesses may face and provides strategies to manage them effectively.

Identifying Risks and Developing a Response Plan

The nature, likelihood, and impact of potential risks vary across industries and businesses. How can a business effectively identify and address its risks?

Steps to Effective Risk Management

  1. Identify Potential Risks – Determine events that could cause disruptions or financial loss.
  2. Analyse Risk Probability and Impact – Assess how likely each event is and the severity of its consequences. Start with basic classifications: Very likely, Moderately likely, Very unlikely
  3. Attach a dollar value to each risk (e.g., the cost of replacing essential machinery or potential bad debt losses).
  4. Prioritise Risks – Focus on the most probable and financially significant risks first.
  5. Develop Risk Mitigation Procedures – Implement strategies proportionate to the level of risk the business is willing to accept.
  6. Monitor and Review – Ensure all procedures are followed correctly and remain effective over time.

For more guidance on developing business policies and procedures, refer to Developing Policies and Procedures for Your Business or seek expert financial management advice.

Key Business Risks and How to Mitigate Them

1. Risks Posed by Customers

Key Question: Does your business rely heavily on a small number of major customers?

If one customer generates 65% or more of your revenue, or a small group of customers collectively generates over 65%, losing even one could significantly impact cash flow.

Do you have customers that demand a lot of time but contribute less profit?

Risk: Dependency on a small customer base could result in short-term financial instability (1-6 months) if a major customer stops providing revenue.

Risk Mitigation Strategies:

  • Secure long-term service contracts with major customers.
  • Regularly engage with key customers to understand their needs and concerns.
  • Diversify by growing smaller customers into larger revenue sources.
  • Seek new, profitable customers.
  • Reduce costs associated with servicing less profitable customers.

2. Risks Posed by Suppliers

Key Question: Does your business depend on a small number of major suppliers?

If one supplier provides 30% or more of your total product needs or if a supplier’s failure would halt operations, your business could be at risk.

Risk: Dependency on a few suppliers can disrupt production, reduce profits, and impact cash flow if one fails to deliver.

Risk Mitigation Strategies:

  • Secure long-term contracts with key suppliers.
  • Identify and establish relationships with alternative suppliers who can provide similar products.

By proactively managing these and other risks, businesses can strengthen their stability, improve operational resilience, and ensure long-term success. This revision improves flow, clarity, and readability while maintaining all key points. Let me know if you’d like any further refinements!


Know your risk. Reduce your exposure.

Edge SME equips you with the insights and tools to make data-informed decisions that protect your business. Contact us today to build a tailored risk management plan that supports your long-term growth.

Follow our social media for regular updates and business tips!

Unsure about your metrics?

Get a free business health check

This completely free service includes a 5 minute quiz and a personalised email response from our trusted business advisors on the health and sustainability of your business